Brand and press
The Snacc
brand kit
Our logo, colours, type and words, and how to use them. Everything you need to write about Snacc or put it on a page.
About Snacc
The social app for your campus.
Use these words when you write about us. Copy them as they are, or take the line that fits.
In a line
Snacc is the social app for your campus.
Short
Snacc is the social app for university students. See what people at your school are saying right now, post snaccs, share clips and Moments, and go live in Sessions. Free on iOS, Android and the web.
Long
Snacc is a social app made for campuses. Everyone on Snacc belongs to their university, so the feed opens on what people at their school are talking about, with the rest of the country and the people they follow a tap away. Students post snaccs with words, photos, polls and voice notes, share clips and Moments, and go live in Sessions with voice or video. A Snacc Score rewards taking part, from Fresher all the way to Ultimate. Snacc is free on iOS, Android and the web, with an optional Premium subscription, and is made by Issorite Technology.
Fact sheet
- Name
- Snacc
- What it is
- The social app for your campus
- Made by
- Issorite Technology
- Launched
- 2026
- Platforms
- iOS, Android and the web
- Price
- Free, with Snacc Premium
- Campuses
- 420+
- Website
- snacc.fyi
- Press
- press@snacc.fyi
Writing the name
- SnaccSnackSnaCCSnacc App
The app. One word, capital S, two Cs.
- a snacca Snacca post
One post on Snacc. Lowercase, like a tweet.
- resnaccre-snaccrepost
Passing someone's snacc on to your followers.
Logo
A slice of cake with a cherry on top.
Our mark is our app icon, our launch animation and our home button. It's always one solid colour: black on light backgrounds, white on dark ones.
How it's built
- 1Body876 × 439, bottom corners 78
- 2Stripe708 × 96, cut through the body
- 3Rooftwo strokes, 82 wide, round ends
- 4Cherrya circle, radius 128. We call this x
- 5Stema curve, 79 wide, round end
- Measured in units on a 1024 grid, so the numbers hold at any size.
Space and size
Keep a space of at least x, the cherry's radius, on every side. Nothing else goes in it: text, edges or other logos.
Never smaller than 20px tall on screen, or 6mm in print.
Please don't
Don't stretch or squash it.
Don't colour its parts differently.
Don't draw it as an outline.
Don't add shadows, glows or gradients.
Don't tilt or rotate it.
Don't lose it on a busy background.
Just for fun
The mark stays put. Everything around it plays.
Every month gets its own wordmark, drawn for the season, and Premium members can wear one of fourteen icons. These are ours to have fun with, so please use the mark or the logo instead.
Fourteen icons by astro
Pixel
Sticker
Bloom
Chrome
Gloss
Candy
Butterflies
Bubbles
Bakery
Doodle
Stitch
Clover
Tangerine
Paper
Colour
Black and white first. Then one colour.
Ink and Paper do most of the work. When colour comes in, it's one accent at a time, and in the app people pick their own.
Accents
Eleven colours, each with a lighter version for dark mode. Use one per piece, never a rainbow.
- Cherry#E11D48RGB 225 29 72#FB7185RGB 251 113 133
- Blossom#EC4899RGB 236 72 153#F9A8D4RGB 249 168 212
- Ocean#2563EBRGB 37 99 235#60A5FARGB 96 165 250
- Matcha#16A34ARGB 22 163 74#4ADE80RGB 74 222 128
- Butter#D97706RGB 217 119 6#FDE047RGB 253 224 71
- Grape#7C3AEDRGB 124 58 237#A78BFARGB 167 139 250
- Tangerine#EA580CRGB 234 88 12#FB923CRGB 251 146 60
- Lagoon#0891B2RGB 8 145 178#22D3EERGB 34 211 238
- Lime#65A30DRGB 101 163 13#A3E635RGB 163 230 53
- Midnight#4338CARGB 67 56 202#818CF8RGB 129 140 248
- Storm#475569RGB 71 85 105#94A3B8RGB 148 163 184
Greys
- SurfaceCards#F5F5F5RGB 245 245 245#0F0F0FRGB 15 15 15
- FillInputs and chips#F2F2F2RGB 242 242 242#1F1F1FRGB 31 31 31
- LineDividers#DEDEDERGB 222 222 222#1A1A1ARGB 26 26 26
- QuietSecondary text#555555RGB 85 85 85#A4A4A4RGB 164 164 164
Premium gold
Type
Inter Tight, set heavy.
One family for everything, from Regular to Black. Headlines go big, tight and heavy; everything else stays calm and easy to read.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 $€£¥ @#&?!
Weights
- SnaccRegular 400
- SnaccMedium 500
- SnaccSemiBold 600
- SnaccBold 700
- SnaccExtraBold 800
- SnaccBlack 900
The scale
- DisplayBlack 900 · all caps · tracking −5% · line height 0.9
What's happening on campus?
- HeadlineBlack 900 · sentence case · tracking −2.5% · line height 1.1
Your campus deserved its own app.
- TitleExtraBold 800 · line height 1.2
Which campus is yours?
- BodyRegular 400 or Medium 500 · 16 to 20px · line height 1.5
We'll send you a 6-digit code. Nothing to remember. Snacc is the social app for your campus.
- EyebrowBold 700 · 12px · all caps · tracking +5%
What's inside
Shape and motion
Round, soft and quick.
Buttons are pills, corners are generous, and things move with a quick, soft spring that settles once.
Pills
Every button and chip is fully rounded.
Corners
- 12Photos in a grid
- 16Cards and media
- 32Bottom sheets
- 40Web page blocks
Icons
Lucide icons with a 2.25 stroke that stays the same at every size. Icons, not emoji, in the interface.
The curved L
A 2px line drops from the avatar's centre and turns into what it's joined to with a soft corner. It links a quote to the snacc it quotes, and a reply to the comment it answers.
Voice
Say it like a friend would.
Snacc talks like someone on your campus: plain, short and warm. These lines are all from the app.
- PlainSay it the way a friend would. No jargon, no corporate voice.“We'll send you a 6-digit code. Nothing to remember.”
- ShortOne idea per line. If a word can go, it goes.“Nobody has passed this on.”
- WarmFriendly, a little cheeky, never mean.“pls don't uninstall. we'd miss you 🥹”
- From campusWe know the 8am, the caf and the hostel roof.“Your campus is listening... drop your first snacc.”
Like this, not that
- Your campus is listening... drop your first snacc.No posts to display.
- Pick a handle and a name. We'll draw you an avatar as you type.Please complete all required profile fields to continue.
- People only ever see your birthday, never the year.Your date of birth is used in line with our privacy policy.
House style
- British spelling: colour, favourites, programme.
- Sentence case everywhere. All caps only for big display headlines.
- Emoji are welcome in marketing and chat, never in errors or legal text.
- Numbers as digits: 6-digit code, 24 hours, 1.2k.
Words we use
- Snacc
- The app.
- snacc
- A post: words, photos, a poll or a voice note.
- resnacc
- Passing a snacc on to your followers.
- quote
- A resnacc with your own take on top.
- campus
- Your university. Everyone on Snacc has one.
- Campus, Country, Following
- The three feeds: your school, everyone in your country, and the people you follow.
- Moments
- Photos and videos that disappear after a day.
- Clips
- Short videos, full screen.
- Sessions
- Live rooms with voice or video.
- Snacc Score
- Points for taking part, climbing from Fresher to Ultimate.
- Snacc Premium
- The optional subscription, marked with a gold tick.
- OG
- A badge for the people who were here first.
- Fresher
- Rookie
- Regular
- Riser
- Buzz
- Voice
- Known
- Popular
- Star
- Icon
- Legend
- Elite
- Titan
- Immortal
- Ultimate
Screens
Snacc on a phone.
Real screens from Snacc on iPhone. Use them in articles and posts, whole: please don't edit what's on them.
Using it
Go ahead, with a little care.
The Snacc name, the mark and these files are here so people can talk about Snacc. Please don't make them your own.
Go ahead
- Use the mark and the Snacc name to talk about Snacc, in news, reviews and posts.
- Link to snacc.fyi or to Snacc on the App Store and Google Play.
- Use our screenshots and the logo animation in coverage of Snacc.
- Resize the files, as long as the proportions stay the same.
Please don't
- Change the mark: its colours, proportions or parts.
- Use the mark or the name in your own app, product, handle or logo.
- Suggest that Snacc sponsors, partners with or endorses you without our written OK.
- Use the monthly wordmarks. They're ours for the season; use the mark or the logo instead.
Snacc, the Snacc name and the cake mark belong to Issorite Technology. If you show where to download Snacc, use Apple's and Google's own badges and follow their rules.
Writing about Snacc?
Say hello. We answer press questions, and we're happy to help with anything you need.